Marketing Research Essay Example For Students

Marketing Research Essay 1. Product: Boxer shorts A. B. C. Yes D. Political, legal and regulatory, and sociological for conservative societies. It also makes it difficult to advertise. Color and size sensitivity. Some markets less conservative, easier to sell intimate apparel. Almost everyone wears underwear. Different styles are a different state of mind. 2. A. The first step is developing a hypothesis. B. Descriptive Research because its easy and requires minimal resources, and gets a general census. The company also has prior knowledge and the problem is clearly defined. According to Ellas interpretation, she feels that by looking at the advertisement about the Dodge Grand Caravan a person will get all the explanation he/she needs. Her second choice was Volvo which looks like a very nice car, but does not apply to the need of a customer. She would prefer to know the features that the car is offering. She feels that the name of the brand is hidden because its all the way on top and on the edge that it would not be visible to the eye of the customer. Her third choice was Ford Expedition, because looking at the magazine ad she feels that it explains the variation of the car. However, she thinks that the ad does not apply why it was advertised for and that there is not enough description to the car. Her fourth choice was Suzuki, because she claims that the ad itself takes a person attention. Therefore, she also liked that the typeface S and Suzuki overlaps on top of each other. Her Fifth choice was Toyota, because she thinks its a nice looking car, but the theme that was used for this ad is a little bit funny. She feels that way because the theme does not fit to the description of the car. Her suggestion for this ad is to create more ideas, (i.e. the name of the brand should be visible; the slogan should be different in the sense that it should apply to the description of the car). Svetlana Khanimova The second person that I have interviewed is Milana. She is a 22 years old nurse from Brooklyn, N.Y. Milana earns about $50,000 a year she likes to play volleyball and read novels in her spare time. Her first choice was the All new Dodge Grand Caravan, because of two reasons: First of all she said thats its a big family car and it is red color which caught her attention very fast. Second, this model contains a lot of details that can help her get as much information as she needs. Her second choice was Ford Expedition, because it gave her a good impression since she likes to travel a lot and therefore this appearance fulfills her needs. She feels that this car ad claims that it can handle traveling. In addition, it has different models and nice logo. She feels that this advertisement needs to put more information about this model. Her third choice was Suzuki, because the liked the comparison between the Suzuki and the cheetah, which transforms into high speed. In addition, she feels that the car is luxurious and big enough for the family. Also it gives enough information and has a good description of the car. Her forth choice is Volvo; she claims that it is a powerful car and can handle all the roads. She likes what it says on the side Volvo for life, but she also feels that there is not enough information about the features of the car. Her fifth choice is Toyota; she feels that it is not a very successful ad because it doesnt convince her to buy the car. She thinks that the car is too far, it needs to be closer How We Lie Essayand side wise, so that the customer can see the whole model. She also feels that the information that Toyota provides is very limited. Maya is the third person that I have interviewed. She is a 21 female that lives in Brooklyn, N.Y. She is a college student who lives with her parents. Her hobbies include, playing volleyball, basketball, and ice scatting. Mayas first choice was the Dodge Grand Caravan, because it caught her eyes to the information that she needs. For example, it provides the .